Job Description
96 Technologies is looking for expert PPC and SEO professionals with hands on experience in running cost effective Adwords and digital marketing campaigns. The candidate will be responsible to Manage, Plan and execute PPC, Search Engine, and Social Media campaigns for Mobile application and web projects.
- Conduct keyword research and selection for pay-per-click campaigns and mobile marketing projects.
- Analyze overall company’s marketing strategy and run campaigns that return high conversions at reasonable cost.
- Monitor, on an on-going basis, campaign results and manage projects to ensure continued high rankings.
- Provide ongoing support of all SEO initiatives including reporting, analysis, and optimization recommendations.
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Facebook Marketing experience is a plus.
Job Specification
Minimum of 1 years of search engine optimization and pay-per click experience.
• Must have knowledge of Google Adwords, Mobile Marketing, and Facebook Marketing
• Ability to perform research, analyzes websites, document changes, and make decisions regarding optimization approach.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify
• Growth/optimization opportunities
• Excellent Microsoft Office skills
• Strong oral and written communication skills
• Excellent analytical skills
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning, and problem-solving skills