Asst. Manager Marketing
Taj Corporation, Pakistan

• Support Business Heads in development of business development activities/schemes.
• Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media.
• Assist art team in story boarding and concepts layouts for core media items (Brochure, ads, and website.
• Develop and optimize online marketing initiatives to drive customer acquisition
• Improving the usability, design, content and conversion of the company website
• Create and optimize targeted and custom landing pages and micro-sites
• Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Implement, analyze, and optimize organic and paid search engine marketing activities
• Get designing, printing material (Advertisement, bill board, banner etc) and ensure timely delivery of materials as targeted locations.
• Gather and analyze customer insight.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Engage in reviewing competitors activities.
• Liaison with designers & printers
• Maintain and update customer database.
• Organize and events such as Lucky draws, Annual conferences, Exhibitions, sourcing sponsorship etc.
• Conduct market research.
• Evaluate marketing campaign
• Assist in preparing quarterly reports to present to the management team, including.
• A year to date comparison of costs in relation to budget and the preceding year.

• Managing social Media Marketing strategy.
• Hands on Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Face book, YouTube)
• Develop ideas and produce creative content across platforms.
• Create marketing campaign and execute all campaign on social media.
• Manage a blogger outreach program and build an active brand ambassador network to spread work about the company.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media
• campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• A focused, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
• A marketer passionate about all things digital that thrives on delivering exciting and show stopping campaigns and content.
• A highly effective individual who has an absolute eye for detail and is focused on improving business performance through exceptional campaign execution, reporting and evaluation.

• Good Presentation Skills
• Excellent in Graphics designing concepts
• Masters in Marketing with more than 5 years experience at Managerial position
• Experience with online Analytical (Google analytics, Trends, Webmaster, Tools, Website Optimizer, Keyword tool, URL Builder)
• Strong Sales Support, project management, leadership and training skills.
• Good environment & Organizational awareness plus specialist knowledge of team processes and regulatory requirements will be important for this role

• 1000 CC Vehicle
• 5 Performance Bonuses Annual
• Life Insurance
• Health Insurance (Self & Family)
• Leave Encashment
• Annual entertainment trips
• Enviable Work environment with many other facilities

Job Rewards and Benefits