Search Engine Marketer
Knowledge Management, Pakistan

• Plan and execute marketing strategies with marketing team and improve them with changing marketing trends.
• Manage social media channels of the brand and identify additional social channels for our brand-audience interaction.
• Monitor website analytics and improve the website as per analytics feedback and findings.
• Execute and manage multiple projects PPC and Retarget campaigns for brand. Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results.
• Develop and manage PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts
• Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI.
• Send monthly reports to supervisors on task progress and overall personal progress.
• Work in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels
• Devise strategies to drive online traffic to the company website. Track conversion rates and making improvements to the website.
• Develop and manage digital marketing campaigns. Utilize a range of techniques including Paid Search, Social Media Marketing, and Retargeting.
• Manage online brand and product campaigns to raise brand awareness.
• Take responsibility for planning and budgetary control of all digital marketing.
• Evaluate customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

• Strong digital marketing skills
• Sound knowledge of search engine and social media marketing
• Knowledge of Google and Social Analytics
• Familiarity with PPC management platforms
• Google Advertising Professional Certification (preferred)
• Ability to handle multiple-tasks simultaneously and meet deadlines
• Self-motivated with a high level of initiative and a sense of urgency
• Good interpersonal Skills
• Good Team Player
• Strong oral and written English skills

Job Rewards and Benefits