General Manger Product and Pricing Functional Competencies
Set Pricing policies and guidelines · Develop appropriate pricing guidelines, analysis tools, and pricing strategy. Gather information · Mine historical pricing data from organisation and market competitors. · Lead effective price reviews on large opportunities through market intelligence with cross functional divisional staff teams.
Develop optimal pricing proposal · Develop strong in-house analytic capabilities in order to perform various pricing analysis that produce the optimal pricing proposal. · Monitor and evaluate team’s analytic work, ensure high level of support to product owners. Conduct portfolio analysis · Analyze market performance of products and product lines (financial, product performance). · Identify performance gaps and translate into marketing actions. Determine product strategy and revenue plans · Define product strategy based on market analysis. · Established revenue plan by product. · Develop revenue targets for business and cascading them to all regions Develop products and bundles · Develop product suggestions from customer need insight. · Identify new product and service opportunities. · Determine and develop cross bundling opportunities. Create promotional activities · Devise promotional plan utilizing marketing communication and business analytics. · Oversee the launch and execution plans of marketing.
Product support to sales · Support product sales (tools & trainings) and interact with channel management. · Monitor sales and revenues with respect to products and services. · Monitoring of target achievement at regional and consolidated level
Managing platforms · Act as liaison for IT and Technical in platform development for products and feature release. · Finalization of business scope to develop and upgrade platforms.
Experience · 12 years sales/marketing experience
Educational Qualifications · Master’s degree in Business/Eng.