Email Marketing Specialist

Email Marketing Specialist
Pixelette Technologies, Pakistan

Experience
5 Years
Salary
100,000 - 150,000 PKR
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Masters
Total Vacancies
1 Job
Posted on
Apr 2, 2024
Last Date
Jul 2, 2024
Location(s)

Job Description

Role Summary:

Pixelette Technologies is looking for an Email Marketing Specialist with a strategic mindset and hands-on experience in creating impactful email marketing campaigns. As part of our digital marketing team, you'll be responsible for managing, creating, and executing campaigns that engage and nurture leads and customers. Your expertise will drive the success of our email marketing efforts, from concept to execution and analysis.

Responsibilities:

  • Develop and implement direct email marketing strategies to enhance engagement with our subscribers, promote our products, and convey our technology's value.
  • Craft compelling email content, including newsletters, promotional offers, and personalized communications, that align with our brand voice and marketing goals.
  • Manage email lists, segmentation, and personalization strategies to target campaigns effectively and increase relevance for different audience segments.
  • Test and optimize emails for various devices and email clients, ensuring high deliverability, open rates, and click-through rates.
  • Monitor and analyze email campaign performance, utilizing A/B testing and analytics to report on results and make data-driven decisions for future campaigns.
  • Ensure compliance with all email regulations (such as GDPR), maintaining best practices for list management, content, and sending.
  • Collaborate with designers, content creators, and tech teams to produce visually appealing and technically sound email templates and designs.

Job Specification

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and knowledge of HTML/CSS for email design customization.
  • Strong writing and editing skills, with attention to detail and a passion for creating engaging email content.
  • Analytical mindset with experience in measuring and analyzing campaign performance to drive improvements.
  • Solid understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines.

Job Rewards and Benefits

Pixelette Technologies

Information Technology and Services - Lahore, Pakistan
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