Sales And Marketing Specialist

Sales And Marketing Specialist
Fashion Bee, Pakistan

3 Years
30,000 - 60,000 PKR
Job Type
Job Shift
Job Category
Career Level
Degree level in Marketing, Business Administration, or related field
Total Vacancies
1 Job
Posted on
May 14, 2024
Last Date
Aug 18, 2024

Job Description

Role Specification
We are seeking a talented Sales and Marketing Specialist to join our team at Fashion Bee. The ideal candidate will be passionate about fashion, highly motivated, and possess a strong understanding of sales and marketing strategies in the fashion industry.


  • Create effective strategies to enhance brand awareness and boost sales revenue.
  • Implement marketing plans to reach target audiences and achieve business objectives.

Target Consumer Segments:

  • Identify key consumer groups to maximize market penetration and brand visibility.
  • Tailor marketing efforts to resonate with the needs and preferences of target demographics.

Collaborate Across Teams:

  • Work closely with cross-functional teams to coordinate marketing campaigns, product launches, and promotional events.
  • Ensure alignment between sales, marketing, and other departments to drive cohesive brand messaging.

Analyse Market Trends and Consumer Behaviour:

  • Conduct market research to identify trends and opportunities for growth and optimization.
  • Analyse consumer behaviour to refine marketing strategies and improve customer engagement.

Build and Maintain Relationships:

  • Cultivate strong relationships with retailers, distributors, and other partners to expand brand reach.
  • Negotiate agreements and partnerships to enhance brand visibility and market presence.

Monitor and Evaluate Performance:

  • Track the performance of sales and marketing initiatives, measuring against predefined targets and KPIs.
  • Assess campaign effectiveness and ROI, making adjustments as necessary to optimize results.

Generate Comprehensive Reports:

  • Compile sales data and other relevant metrics to create detailed performance reports.
  • Provide insights and recommendations for improvement based on data analysis and market insights.

Coordinate Media and Sponsorship Activities:

  • Liaise with media outlets and sponsors to maximize brand exposure through advertising and sponsorship opportunities.
  • Leverage partnerships to enhance brand visibility and reach new audiences.

Business Planning and Strategy Execution:

  • Develop and execute marketing strategies aligned with overall business goals and objectives.
  • Utilize sales operations and CRM tools to manage leads, track customer interactions, and drive sales growth.

Manage Ad Campaigns and Marketing Platforms:

  • Oversee advertising campaigns across various channels, including digital, print, and social media.
  • Optimize marketing platforms to drive engagement, conversions, and brand loyalty.

Analyze Sales Data and Market Trends:

  • Utilize sales data and market insights to inform strategic decision-making and resource allocation.
  • Identify emerging trends and opportunities to capitalize on market dynamics and stay ahead of competitors.

Job Specification

  • Proven experience in developing and executing effective sales and marketing strategies that aligned with brand objectives and drive business growth.
  • Strong proficiency in sales and marketing tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CRM & e-commerce platforms
  • Experience working in sales and marketing roles within the fashion or apparel sector.
  • Ability to work positively in a team and independently.
  • Excellent negotiation skills.
  • Ability to be flexible and adaptable to work to tight deadlines.
  • Ability to produce reports for evaluating the effectiveness for publications, events and marketing campaigns.
  • Ability to assist/ manage marketing campaigns, events from start to finish.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Confidence in dealing with members of the public and the media.
  • Creative thinker with a passion for fashion and consumer trends.
  • Experience in budget management and sales strategies tracking.

Job Rewards and Benefits

Fashion Bee

Apparel & Fashion - Islamabad, Pakistan
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