Email Marketing Specialist

This is a full-time Email Marketing Specialist role based in Faisalabad, with flexibility for some remote work. The Email Marketing Specialist will be responsible for executing email marketing campaigns, developing strategies to increase open and click-through rates, analyzing campaign performance using marketing analytics, and generating leads through email marketing initiatives. The role also involves utilizing marketing automation software to automate and optimize email campaigns.

Strong skills in email marketing software and marketing automation platforms

Proficiency in marketing analytics to measure and optimize campaign performance

Excellent written and verbal communication skills

Experience in lead generation through email marketing

Ability to analyze and interpret data to inform email marketing strategies

Strong attention to detail and ability to meet deadlines

Knowledge for email template customization

Experience with A/B testing and optimizing email campaigns