Digital Marketing Expert / Performance Marketing Expert

• Build a Media Buying strategy - TOF. MOF. BOF campaigns
• Advise on optimization - deciding what content to increase spending on, audiences to test, campaigns to stop, etc
• Understanding data segmentation and then building the strategies
• Analyze marketing performance with the Marketing Lead
• Research clients' competitors to figure out what type of adverts they use, what funnels they leverage, the bundles/offers and their brand positioning
• See what people are saying about your client to identify pain points and desires
• Analyze the customer survey responses to help build your funnel
• You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers.
• You will ensure the client advertising budget is monitored and do not overspend.
• You will work with the team to ensure timelines are set based on the outputs needed
• A key part of your role is to build funnels for the client. This means deciding if the client needs a lead generation campaign (and if so what type of lead generation campaign) a quiz, a retargeting campaign, brand awareness, etc.
• The creative team will need to know how many assets (videos, posters, etc.) to build based on your input
• You will decide what bundles/offers/products to focus on depending on the clients. KPIs and the potential of the product
• Staying updated with the latest performance marketing trends and technologies

• You have a degree in Marketing, Business Administration, or a related field
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
• Expertise in Meta campaigns, google and YouTube ads and TikTok ads as well
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem-solver

Job Rewards and Benefits