Digital Marketing Manager

Job Title :* Digital Marketing Manager ( On-Site Job)*

Location: Johar Town Phase 1 Lahore

About Vairt.com:
Vairt.com is a leading real estate investment firm, committed to transforming the property investment landscape through technology-driven solutions. Our aim is to make high-quality real estate investments accessible to a global audience. We are looking for an innovative Digital Marketing Manager to enhance our online presence and drive effective digital marketing campaigns.

Position Overview:
The Digital Marketing Manager will be instrumental in developing, implementing, and managing marketing campaigns that promote the offerings of our company. This role requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:

• Develop and oversee a digital marketing strategy that aligns with the company’s goals.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across all digital channels.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners as required.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• Bachelor's or Master degree in Marketing or a related field.
• Proven 5 Years plus working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.

A Digital Marketing Manager needs a diverse set of skills to excel in today’s fast-paced online environment. Here are some key skills and competencies:

Strategic Thinking: Ability to develop comprehensive digital marketing strategies aligned with business goals and target audience needs.

• Data Analysis: Proficiency in analyzing data from various digital channels (e.g., Google Analytics, social media insights) to measure performance, identify trends, and make data-driven decisions.
• SEO/SEM: Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to improve online visibility and drive targeted traffic.
• Content Marketing: Skills in creating, curating, and managing content across different platforms to engage audiences and drive conversions.
• Social Media Management: Experience in managing social media accounts, creating engaging content, and running targeted advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• PPC Advertising: Understanding of Pay-Per-Click (PPC) advertising strategies and platforms like Google Ads and Bing Ads to drive traffic and conversions.
• Email Marketing: Ability to design and execute email marketing campaigns, including list management, segmentation, and performance tracking.
• Marketing Automation: Familiarity with marketing automation tools (e.g., HubSpot, Marketo) to streamline and optimize marketing processes and campaigns.
• Graphic Design: Basic skills in graphic design and familiarity with design tools like Adobe Creative Suite or Canva for creating visual content.
• Project Management: Strong organizational skills to manage multiple projects simultaneously, coordinate with different teams, and meet deadlines.
• Customer Relationship Management (CRM): Understanding of CRM systems (e.g., Salesforce) for managing and analyzing customer interactions and data.
• Communication Skills: Excellent written and verbal communication skills for creating compelling content, collaborating with teams, and interacting with clients or stakeholders.
• Adaptability and Learning: Ability to stay up-to-date with the latest digital marketing trends, tools, and technologies, and adapt strategies accordingly.
• Technical Skills: Basic knowledge of HTML/CSS and understanding of website development and user experience (UX) principles can be beneficial.
• Budget Management: Experience in managing budgets and allocating resources effectively to maximize ROI.