Senior Digital And Social Media Marketing Expert

Key Responsibilities

• Develop, implement, and optimize comprehensive digital and social media marketing strategies to achieve business goals.
• Create and manage effective marketing campaigns across all social media and digital platforms, including Facebook, TikTok, YouTube, LinkedIn, Google, and Snapchat among others.
• Conduct keyword research, ad copywriting, and audience targeting to maximize campaign performance.
• Design and implement high quality lead-generation campaigns and optimize the conversion funnel in collaboration with the sales team.
• Monitor, analyze, and optimize campaigns to achieve KPIs and ROI targets, using data-driven insights for continuous improvement.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Develop and oversee a content calendar aligned with marketing campaigns and objectives; collaborate with content creators for high-quality content production when needed.
• Manage and grow online communities by engaging with followers, responding to comments and messages, and moderating discussions.
• Identify and build relationships with key influencers and partners for brand promotion; develop and measure influencer collaboration strategies.
• Integrate SEO and SEM strategies into digital marketing plans to enhance organic and paid reach.
• Provide regular performance reports, insights, and actionable recommendations to management, including performance forecasts and competitive analysis.
• Stay updated with the latest trends, algorithm changes, and best practices in digital marketing and advertising.
• Collaborate closely with the marketing team to align advertising strategies with overall marketing objectives and brand presence.
• Manage and optimize advertising budgets to ensure cost-effective campaigns and maximize ROI.
• Address and resolve account issues on Meta platforms, including reactivation of disabled accounts and obtaining Facebook page verification to maintain brand integrity.

Qualifications and Requirements

• At least 5 years of experience in digital and social media marketing, preferably with a focus on the Real Estate Industry
• Proficiency in creating, managing, and optimizing campaigns on platforms such as Facebook, Google, TikTok, YouTube, LinkedIn, and Snapchat.
• Strong analytical skills and experience using advertising metrics and reporting tools to drive performance.
• Demonstrated experience in audience targeting and segmentation to enhance campaign reach and effectiveness.
• Proven ability to manage and scale advertising budgets to meet business objectives.
• Strong problem-solving abilities, including addressing ad account issues and optimizing campaigns under tight deadlines.
• Bachelor's degree in Marketing, Communications, or a related field.
• Excellent communication skills and ability to work effectively in a fast-paced, team-oriented environment.
• Knowledge of the real estate industry is a plus.

Job Rewards and Benefits