4+ Years of Proven Experience: Extensive experience managing YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices and a demonstrated ability to grow and maintain successful brand channels. Need the proof of past work
Key Responsibilities
• Content and Programming and Optimisation: Develop and implement a comprehensive content programming strategy of YouTube channels, across multiple territories that closely aligns with both channel + audience needs. Ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
• Optimization & SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
• Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
• Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyse, and improve content performance, making data-driven decisions to adapt to market changes quickly.
• Competitive Strategy: Continuously monitor and analyse competitor channels and other market trends, using insights to refine channel management and creative strategies, ensuring we maintain a competitive edge.
• Stay Updated: Keep up-to-date with the latest YouTube trends, algorithms, and best practices.
Key Competencies:
• 4+ Years of Proven Experience: Extensive experience managing YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices and a demonstrated ability to grow and maintain successful brand channels.
Proven experience in YouTube channel management, SEO, and digital content creation
• Advanced Technical Skills: Proficient in Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs
• Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
• Creative and innovative mindset with a willingness to learn.
• Communication: Exceptional communication skills, with the ability to influence and collaborate with team members.
• Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.