Marketing Specialist - Ads Campaign Manager

Job Description:
Digital Planets, a leading Digital Marketing Company based in Milton, is seeking a talented Marketing Specialist - Ads Campaign Manager with at least 3 years of experience. We work with national and international clients, primarily focusing on SEO and Web Development. Join our dynamic team to drive impactful marketing strategies!

Responsibilities:
- Develop, execute, and manage online advertising campaigns across various platforms (Facebook, Google, Instagram).

- Build Google / Facebook ads and monitor performance. Expertise in all types of Google ads, including but not limited to Search, Display, Demand Gen, and Performance max Targeting: location and device targeting for campaigns, demographics, in-market, and remarketing audiences.

- Writing ad copy and researching keywords.
- Analyze campaign performance and optimize for maximum ROI.

- Reporting and measuring campaign performance against KPIs and objectives
- Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.

- Assist with WordPress website updates and maintenance
- Collaborate with team members to align ad strategies with client objectives.
- Stay updated on industry trends and best practices.

- Proficient in Google Ads, Facebook Meta Ads, WordPress and other digital marketing platforms.

- Expertise in Facebook/ Instagram/ YouTube/ Bing/ LinkedIn advertising
- Expertise with landing pages and driving conversions
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication and project management skills.
- Creative mindset with the ability to develop compelling ad content.