Senior SEO Specialist - With leadership potential
Location: Remote (Pakistan-based)
A UK-based digital marketing agency specializing in property sector SEO, with plans to expand into a comprehensive marketing agency.
Job Type: Full-time, with significant growth potential.
We're seeking a talented and experienced SEO specialist to join our team as we embark on an exciting journey of growth. Starting with a focus on UK-based property websites, we aim to expand into a full-service digital marketing agency. This role offers not just a job, but a career path with potential for advancement into leadership positions as we grow.
Responsibilities:
Develop and implement comprehensive SEO strategies, primarily for property-related websites
Conduct thorough website audits and keyword research
Optimize on-page elements including meta tags, content, and internal linking
Develop high-quality, SEO-friendly content tailored to the UK property market and related sectors
Build and manage off-page SEO campaigns, including link building and local SEO
Monitor website performance using tools like Google Analytics and Search Console
Provide regular reports on SEO performance and recommend improvements
Stay up-to-date with the latest SEO trends and algorithm updates
Collaborate with UK-based team members and clients
Be prepared to adapt strategies for potential expansion into related industries
Requirements:
3+ years of experience in SEO, with a strong focus on the property or real estate sector
Proven track record of improving search engine rankings and organic traffic
Strong knowledge of technical SEO, on-page optimization, and link building strategies
Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar
Excellent analytical skills and ability to interpret data to drive strategy
Strong written and verbal communication skills in English
Ability to work independently and manage multiple projects simultaneously
Understanding of UK market and culture is a plus
Experience in related industries such as home services, construction, or general local business SEO is advantageous.
Technical SEO Skills:
On-page optimization (meta tags, header tags, URL structure, etc.)
Technical site auditing
Schema markup and structured data
Site speed optimization
Mobile optimization
Understanding of crawlability and indexation issues
Content-Related Skills:
Keyword research and analysis
Content optimization
Understanding of search intent
Basic copywriting skills
Content strategy development
Off-page SEO Skills:
Link building strategies
Local SEO techniques
Social media marketing basics
Online reputation management
Analytical Skills:
Proficiency with Google Analytics and Google Search Console
Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
Data analysis and interpretation
Ability to create and interpret SEO reports
Project Management Skills:
Time management
Task prioritization
Basic project planning and execution
Communication Skills:
Fluent written and verbal English
Ability to explain technical concepts to non-technical stakeholders
Report writing
Presentation skills
Industry-Specific Knowledge:
Understanding of the property/real estate industry
Familiarity with property-related terminology and trends
Knowledge of the UK property market (preferred)
Adaptability and Learning:
Keeping up-to-date with SEO trends and algorithm changes
Ability to quickly learn about new industries for future expansion
Strategic Thinking:
Ability to develop comprehensive SEO strategies
Understanding how SEO fits into broader digital marketing objectives
Tools and Software Proficiency:
Experience with content management systems (e.g., WordPress)
Familiarity with basic HTML and CSS
Understanding of web technologies and how they impact SEO
Leadership Potential:
Initiative and self-motivation
Ability to mentor and guide junior team members
Vision for growth and scaling operations
Cultural Awareness:
Understanding of UK business culture and communication norms
Ability to work effectively in a cross-cultural, remote environment
Problem-Solving Skills:
Ability to troubleshoot SEO issues
Creative thinking for developing unique SEO strategies
Client Management (for future growth):
Basic understanding of client relations
Ability to manage expectations and communicate effectively with clients
