Digital Marketing Specialist

Role Overview

We are looking for an innovative Digital Marketing Specialist to join our team and take charge of planning and executing impactful marketing strategies. The ideal candidate will have a strong understanding of digital marketing tools, trends, and techniques to drive brand growth and engagement.

Kindly send resumes to

Resumes sent elsewhere will not be entertained

Key Responsibilities:

• Social Media Marketing: Develop and manage campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand awareness and audience engagement.
• Content Marketing: Collaborate with content creators to produce high-quality blogs, videos, and infographics for digital platforms.
• Email Marketing: Plan and execute email campaigns using tools like Mailchimp, Klaviyo, or Constant Contact, ensuring engaging and personalized communication.
• Performance Marketing: Plan, implement, and optimize paid advertising campaigns on Google Ads, Facebook Ads Manager, and other relevant platforms.
• Analytics and Reporting: Track, measure, and report the performance of all digital marketing campaigns using tools like Google Analytics, Data Studio, and Hotjar.
• Campaign Strategy: Create and implement digital marketing strategies to achieve business goals such as lead generation, sales, and customer retention.
• Collaboration: Work closely with the graphic design and video production teams to create visually compelling campaigns.
• Trend Analysis: Stay up-to-date with the latest digital marketing trends, tools, and techniques to ensure competitive advantage.

Requirements:

• Proven experience in digital marketing, with a focus on e-commerce campaigns.
• Hands-on expertise in managing and optimizing social media and digital advertising campaigns.
• Proficiency in tools such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of analytics platforms like Google Analytics, Data Studio, and Hotjar.
• Excellent communication and organizational skills.
• Creative mindset with a data-driven approach to decision-making.
• Familiarity with CRM tools and email marketing platforms like HubSpot, Mailchimp, or Klaviyo.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Tools & Platforms:

• Advertising Platforms: Google Ads, Facebook Ads Manager, TikTok Ads
• Social Media Management: Hootsuite, Buffer, Sprout Social
• Email Marketing: Mailchimp, Klaviyo, Constant Contact
• Analytics Tools: Google Analytics, Data Studio, Hotjar
• CRM Tools: HubSpot, Salesforce