SEO Specialist

Role Overview

We are seeking a skilled SEO Specialist to optimize our online presence and drive organic growth for our e-commerce platform. The ideal candidate will have expertise in the latest SEO practices, tools, and strategies to improve search engine rankings and enhance user experience.

Key Responsibilities:

• Keyword Research: Conduct comprehensive keyword research using tools like Ahrefs, SEMrush, and Google Keyword Planner to identify opportunities for organic growth.
• On-Page Optimization: Optimize website elements such as meta tags, headers, URL structures, and content for better search engine visibility.
• Off-Page SEO: Develop and implement link-building strategies, including outreach, guest posting, and directory submissions.
• Technical SEO: Perform technical audits using tools like Screaming Frog, Moz, and Google Search Console to identify and resolve issues like crawl errors, site speed, and mobile usability.
• Content Optimization: Collaborate with content creators to produce SEO-friendly content, blogs, and landing pages.
• Competitor Analysis: Analyze competitor websites to identify strategies and opportunities to stay ahead in search rankings.
• Analytics and Reporting: Monitor website performance and generate detailed reports using Google Analytics, Google Data Studio, and Ahrefs.
• SEO Strategy: Develop and execute comprehensive SEO strategies to achieve traffic and conversion goals.
• Algorithm Updates: Stay informed about the latest search engine algorithms and trends to adapt strategies accordingly.

Requirements:

• Proven experience as an SEO Specialist, preferably in the e-commerce industry.
• Proficiency in tools like Ahrefs, SEMrush, Moz, and Screaming Frog.
• Strong understanding of on-page, off-page, and technical SEO practices.
• Hands-on experience with Google Analytics, Google Search Console, and Google Tag Manager.
• Excellent analytical and problem-solving skills.
• Knowledge of website CMS platforms such as WordPress, Shopify, or Magento.
• Strong attention to detail and ability to work independently or as part of a team.
• Up-to-date with the latest SEO trends, tools, and algorithm updates.

Preferred Tools & Platforms:

• SEO Tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Analytics Tools: Google Analytics, Data Studio, Google Search Console
• CMS Platforms: WordPress, Shopify, Magento
• Competitor Analysis: SpyFu, Ubersuggest