Creative Strategist / Ad Copywriter

Experience
< 1 Year
Salary
40,000 - 80,000 PKR
Job Type
Full Time
Job Shift
Morning
Job Category
Traveling
No
Career Level
Non-Managerial
Telecommute
No
Qualification
BS
Total Vacancies
1 Job
Posted on
May 7, 2025
Last Date
Jul 30, 2025
Company
Sparking Asia, Pakistan
Location(s)

Job Description

Job Title: Creative Strategist / Ad Copywriter

Company: Sparking Asia

Location: Onsite – Night Shift (6:00 PM to 3:00 AM)

About Sparking Asia:

At Sparking Asia, we help business owners, professionals, and start-ups reach their goals by providing comprehensive administrative and technical support. We empower our clients to focus on growing their businesses while we handle the operational, marketing, and back-office tasks. Our mission is to enable them to earn more, create stable income streams, and thrive in their industries by harnessing the power of the internet.

Position Overview:

We are seeking a bold, creative, and conversion-focused Creative Strategist / Ad Copywriter to join our growing team. This role is perfect for someone who lives at the intersection of creativity and performance — a storyteller who can craft compelling hooks, headlines, and scripts that stop the scroll and drive high-intent leads.

You will collaborate closely with designers, video editors, and media buyers to develop and iterate on ad campaigns that perform across Meta and Google platforms. Your understanding of conversion psychology and digital marketing trends will directly impact campaign success.

Responsibilities:

  • Develop and pitch original ad concepts, scripts, and copy for Meta and Google campaigns.
  • Conduct in-depth research on market trends, user behavior, and competitor strategies.
  • Collaborate with designers and video editors to bring creative concepts to life.
  • Lead weekly A/B tests of hooks, visuals, headlines, and CTAs to improve campaign results.
  • Maintain organized swipe files and creative test documentation.

Review ad performance with media buyers to refine and scale high-performing creatives.

  • Job Type: Full-time
  • Ability to commute/relocate:
  • Rawalpindi Gpo: Reliably commute or planning to relocate before starting work (Preferred)
  • Experience:
  • Ad Copywriter: 1 year (Preferred)

Location:

  • Rawalpindi Gpo (Preferred)
  • Work Location: In person

Job Specification

Requirements:

  • 2+ years of experience in digital copywriting, ad creation, or creative strategy.
  • Strong grasp of direct-response marketing and online consumer psychology.
  • Proven ability to write compelling headlines, ad copy, and scripts that convert.
  • Experience working alongside media buyers and creative teams.
  • Familiarity with Meta Ads Manager and Google Ads platforms.
  • Excellent communication, research, and collaboration skills.
  • Willingness to work onsite during night shift (6:00 PM to 3:00 AM).

Preferred Skills:

  • Experience with data-driven creative testing. Knowledge of performance marketing and lead generation funnels.
  • Familiarity with tools like Copy .AI, Jasper, or similar AI writing tools.
  • Ability to work in a fast-paced environment and meet deadlines.

Job Rewards and Benefits

Accomodation
Information Technology and Services - Rawalpindi, Pakistan

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