Job Title:
CRO (Conversion Rate Optimization) Expert
Company:
Sparking Asia
Job Type:
Full-Time – Onsite (Night Shift: 6:00 PM to 3:00 AM)
About Sparking Asia:
At Sparking Asia, we help business owners, professionals, and start-ups reach their goals by providing comprehensive administrative and technical support. We empower our clients to focus on growing their businesses while we handle the operational, marketing, and back-office tasks. Our mission is to enable them to earn more, create stable income streams, and thrive in their industries by harnessing the power of the internet.
We are currently expanding our performance marketing team and seeking a talented CRO Expert to take ownership of landing page performance and conversion optimization strategies for our growing client portfolio.
Position Overview:
As a CRO (Conversion Rate Optimization) Expert, you will play a critical role in enhancing the performance of landing pages used in high-volume paid advertising campaigns across various channels. This role demands a creative yet data-driven mindset to design, test, and optimize digital experiences that convert. You will work closely with our Paid Media, SEO, and Creative teams to deliver measurable improvements in lead quality and conversion rates.
Key Responsibilities:
Design and Develop Landing Pages: Create visually compelling, mobile-responsive, and high-converting landing pages tailored to specific services and geographic locations.
Write Conversion-Focused Copy: Develop persuasive headlines, body content, and CTAs that resonate with the target audience, especially within the home improvement industry.
Implement Using HTML/CSS/JavaScript: Independently code and deploy landing pages with minimal development support, using tools like Webflow, Unbounce, or custom frameworks.
Run A/B & Multivariate Testing: Plan and execute experiments to validate creative and UX hypotheses, then analyze results to inform future tests.
Analyze User Behavior & Funnels: Use platforms such as GA4, Hotjar, and Looker Studio to identify friction points and opportunities across the conversion funnel.
Collaborate Across Teams: Align with Paid Media and SEO teams to ensure landing pages are fully optimized for both paid traffic and search intent.
Maintain Testing Roadmap: Prioritize and execute an ongoing calendar of testing initiatives based on user data and emerging trends.
Requirements:
3+ years of experience in CRO, digital performance marketing, or landing page optimization
Hands-on experience with HTML/CSS and familiarity with JavaScript
Proficiency in platforms such as Webflow, Unbounce, Instapage, or similar
Proven copywriting skills with a strong understanding of direct response techniques
Experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely)
Strong understanding of UX/UI principles, behavioral psychology, and conversion funnels
Skilled in analytics tools such as Google Analytics 4, Hotjar, Looker Studio, etc.
Data-driven, analytical thinker with strong decision-making capabilities
Ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Qualifications:
Background in home services or the lead generation industry
Familiarity with conversion APIs and tagging strategies
Experience working alongside Paid Ads teams for performance-driven results
Why Join Sparking Asia?
Be part of a fast-growing digital team working with high-level clients
Collaborate with performance marketers, strategists, and creatives
Enjoy a supportive, learning-oriented culture focused on real results
Competitive compensation and career advancement opportunities
Contribute to campaigns that drive real-world business growth