Tiktok & Instagram Organic Content Manager - Multi-Account - Fully Remote

Overview

We are a UK-based mobile app studio looking for a Pakistan-based Social Media Manager to grow multiple TikTok and Instagram accounts for our kids’ math game, Nelly & Jerry.

You will run a small “content factory”: several themed accounts, each posting 3 short-form videos per day, focused on fun, education and convincing parents that Nelly & Jerry turns screen time into learning time.

Key Responsibilities

• Plan and manage a 30-day content calendar across multiple TikTok/IG accounts.
• Publish 3+ Reels/TikToks per day per account, using a mix of gameplay clips, trends, memes, POVs, and educational hooks.
• Research and adapt current TikTok/Instagram trends to a kids’ math / parenting context.
• Write strong hooks, captions and CTAs aimed at English-speaking parents (US/UK/CA/AU).
• Coordinate with our team to source raw assets (gameplay videos, characters, voiceovers, reviews) and turn them into short-form content.
• Systematically A/B test hooks, thumbnails, formats and posting times, then double down on what works.
• Track and report weekly on views, followers, saves, shares, comments, profile visits and link clicks, with clear insights and next steps.
• Work securely via VPN and follow our guidelines for handling accounts and logins.

Requirements

• 2–4+ years experience managing TikTok/Instagram pages with real organic growth (please share examples).
• Comfortable posting high volumes of content daily and staying organised across multiple accounts all whilst using a VPN.
• Strong written English and understanding of Western parent audiences.
• Confident with basic video editing tools (CapCut, InShot, etc.).
• Reliable internet connection and comfortable working fully remote, Pakistan-based.

Bonus Points

• Experience promoting mobile apps or games.
• Experience working with kids’, education or parenting brands.