Amazon PPC Expert

Key Responsibilities

Campaign Management: Build, launch, and manage PPC campaigns, including keyword targeting, product targeting (PAT), and automatic/manual campaigns.

Bid Optimization: Analyze performance data to adjust keyword bids, ensuring target Advertising Cost of Sales (ACoS) or Return on Ad Spend (ROAS) is met.

Keyword & Search Term Research: Perform thorough research to identify high-converting keywords and negative keywords to minimize wasted spend.

Performance Monitoring & Reporting: Track key metrics (CTR, Conversion Rate, ACoS, Sales) and provide detailed, regular reports to leadership or clients.

A/B Testing: Test ad creatives, placements, and bid strategies to improve ad performance.

Strategy Development: Align PPC strategies with overall business goals and product life cycle

Experience: Usually 2–5 years managing Amazon Advertising (PPC) for e-commerce, typically in Seller Central.

Analytical Skills: Strong ability to interpret data and make data-driven decisions.

Tools Proficiency: Familiarity with Amazon Advertising Console, and often third-party tools like Helium 10 or Quartile.

Knowledge: Deep understanding of Amazon algorithm trends, advertising policies, and search metrics.

Communication: Ability to communicate campaign performance clearly to stakeholders