Google Ads Specialist (PPC Expert)

Job Overview

We are looking for a results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns. The ideal candidate should have strong experience in Google Ads (Search, Display, YouTube) and a deep understanding of conversion optimization, keyword strategy, and ROI-focused campaigns.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube)
• Perform keyword research and competitor analysis
• Optimize campaigns for maximum ROI (CTR, CPC, CPA, ROAS)
• Monitor and analyze campaign performance using Google Analytics and Ads dashboard
• A/B test ad copies, landing pages, and targeting strategies
• Manage budgets and bid strategies effectively
• Generate performance reports and provide actionable insights
• Stay updated with the latest trends and updates in Google Ads

Requirements

• Proven experience as a Google Ads Specialist or PPC Manager
• Strong knowledge of Google Ads, Google Analytics, and Tag Manager
• Experience with conversion tracking and remarketing campaigns
• Ability to analyze data and make data-driven decisions
• Understanding of SEO and landing page optimization is a plus
• Strong communication and reporting skills

Preferred Qualifications

• Google Ads Certification (highly preferred)
• Experience working with international clients
• Knowledge of tools like SEMrush, Ahrefs, or similar

What We Offer

• Competitive salary/package
• Opportunity to work with global clients
• Growth and learning opportunities
• Flexible work environment

Required Skills

• Expertise in Google Ads (Search, Display, YouTube, Shopping)
• Strong knowledge of keyword research & competitor analysis
• Experience with conversion tracking (Google Tag Manager, GA4)
• Ability to optimize campaigns for CTR, CPC, CPA & ROAS
• Proficiency in Google Analytics (GA4)
• Experience in A/B testing (ads, landing pages, audiences)
• Strong understanding of audience targeting & remarketing strategies
• Budget management and bid strategy optimization
• Analytical mindset with ability to interpret data and generate insights
• Basic knowledge of SEO & landing page optimization
• Familiarity with tools like SEMrush, Ahrefs, or similar (plus point)
• Good communication and reporting skills