Key Responsibilities:
Develop and execute comprehensive digital marketing strategies aligned with business goals
Lead SEO strategy including on-page, off-page, and technical SEO to improve organic rankings and traffic
Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
Oversee content marketing, ensuring high-quality and engaging content across platforms
Analyze campaign performance using tools like Google Analytics, Search Console, and other marketing platforms
Drive lead generation and conversion rate optimization (CRO) initiatives
Manage social media strategy and brand positioning
Collaborate with design, development, and sales teams for integrated campaigns
Stay updated with the latest digital marketing trends, tools, and best practices
Lead and mentor junior marketing team members