Social Media Marketing Executive

Company Overview:

Meezab Future Consulting, a sister company of the Meezab Group and a leading Hajj & Umrah services provider with national and international presence, is hiring a Social Media Marketing Executive based in Islamabad/Rawalpindi. The role sits within education management and travel services and will support brand awareness, outreach and lead generation across social channels.

Key Responsibilities:

• Develop and execute content calendars and campaign plans aligned with seasonal demand cycles (Hajj/Umrah peaks and related educational offerings).
• Create engaging content for Facebook, Instagram, TikTok, and LinkedIn including short-form video, graphics, and copy tailored to target audiences in Pakistan.
• Manage community engagement by responding to comments and messages, moderating conversations, and escalating inquiries to sales or operations teams.
• Run paid social media campaigns including audience targeting, A/B testing of creatives and copy, budget pacing, and performance optimization to maximize leads and conversions.
• Monitor analytics and produce weekly/monthly performance reports with actionable recommendations for content and targeting improvements.
• Coordinate with cross-functional teams (sales, customer service, and operations) to ensure consistent messaging, timely follow-up on leads, and compliance with cultural sensitivities.
• Stay current on platform trends, algorithm changes, and competitor activity and recommend new formats or channels to increase reach and ROI.

The role reports to the Marketing Lead and is based in Islamabad with occasional collaboration across the Meezab network. The ideal candidate is proactive, data-oriented, and comfortable producing both creative content and measurable campaign outcomes.

• Proven experience managing social channels (Facebook, Instagram, TikTok, LinkedIn) for brand awareness and lead generation.
• Strong copywriting skills in English and Urdu; ability to write clear, culturally appropriate captions and CTAs.
• Experience creating short-form video and static creative assets; familiarity with basic video editing tools (CapCut, InShot, Premiere Rush) and graphic tools (Canva, Photoshop).
• Hands-on experience with paid social advertising: campaign setup, audience targeting, budget management, and performance optimization.
• Analytical skills: competence with platform analytics, UTM tracking, basic Excel/Google Sheets, and translating metrics into recommendations.
• Community management skills: timely response handling, escalation protocols, and maintaining brand tone.
• Good project management: ability to manage content calendars, coordinate with teams, and meet deadlines consistently.
• Understanding of local market behavior for religious travel, seasonal demand patterns, and sensitivity to cultural messaging.