Diginest (Pvt. Ltd.) is a full-service marketing and advertising agency based in Faisalabad, delivering integrated brand solutions across digital and offline channels. We combine creative storytelling with data-driven strategy to help small, medium, and enterprise clients grow their brands and maximize ROI. We are seeking a Meta Ads Marketer to join our multidisciplinary team and lead paid social performance for client accounts targeting the Pakistani market.
Key responsibilities:
- Plan, set up, and manage Meta (Facebook & Instagram) ad campaigns end-to-end for multiple client accounts, aligning objectives with overall marketing strategy.
- Conduct audience research and build targeting strategies including custom audiences, lookalike audiences, and interest-based segments.
- Create, test, and optimize ad creatives, copy variations, and formats to improve CTR, conversion rate, and ROAS.
- Perform ongoing bid, budget, and placement optimization using campaign-level and ad-level data.
- Implement and maintain pixel, Conversions API, and event tracking to ensure accurate measurement and attribution across funnels.
- Analyze campaign performance, generate insights, and produce actionable weekly and monthly reports for clients and internal stakeholders.
- Collaborate with designers, content creators, and account managers to align messaging, landing pages, and post-click experiences.
- Stay current with Meta platform changes, new features, and best practices; recommend platform-specific strategies to improve outcomes.
We value a marketer who pairs technical ad platform skills with commercial thinking and clear communication. The role is based in Faisalabad with regular collaboration across the agency and client-facing reporting.