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UNISWIFT

Sporting GoodsLahore

Alibaba Expert / B2B Lead Generation Specialist

  • Lahore
  • Full Time
  • Night Shift
Posted May 22, 2026Apply by Sep 1, 2026

The essentials

  • Experience3 Years
  • Career levelNon-Managerial
  • ShiftNight Shift
  • EducationDegree in International Trade or equivalent experience. 2+ years working with Alibaba/B2B marketplaces preferred. Certifications in e-commerce or digital marketing are a plus.

What you’ll be doing

Company: UNISWIFT

Overview:
UNISWIFT is a sporting goods trading company (founded 2009) supplying products to retail chains in Pakistan and expanding into UAE and USA. We are hiring an Alibaba Expert / B2B Lead Generation Specialist to drive international sourcing and B2B customer acquisition on Alibaba and other B2B platforms to support sales growth and exports.

Key Responsibilities:
  • Manage and optimize Alibaba buyer and supplier accounts to generate qualified leads and supplier opportunities.
  • Research, identify, and engage potential wholesale buyers, distributors, and retail chains on Alibaba, Global Sources, and industry directories.
  • Create and execute outreach campaigns, respond to RFQs, and negotiate initial terms to qualify leads for the sales team.
  • Maintain accurate lead records, track response metrics, and report weekly performance and pipeline to marketing and sales managers.
  • Coordinate and optimize product listings: high-quality descriptions, imagery, and keyword optimization to improve discoverability.
  • Assist in supplier evaluation, sample coordination, and support international trade logistics (Incoterms, shipping timelines).
  • Hand off qualified leads to sales teams and follow up to ensure smooth transition.

What we’re looking for

Must have:
  • 2+ years experience working with Alibaba/B2B marketplaces (Seller or Buyer Center), RFQ handling, and platform messaging.
  • Proven B2B lead generation: prospecting, cold outreach, qualification, and follow-up.
  • Experience preparing and optimizing product listings, SEO keywords, and marketing content for B2B platforms.
  • Familiarity with international trade basics: Incoterms, shipping timelines, sample coordination, supplier vetting.
  • Excellent written English for proposals, quotes, and platform communication; strong negotiation skills.
  • Proficiency with CRM or lead-tracking tools and MS Excel for pipeline management and reporting.
  • Analytical mindset to monitor response rates and conversion metrics; attention to detail and ability to manage multiple threads.

Preferred:
  • Degree in International Trade or equivalent experience.
  • Certifications in e-commerce or digital marketing.

Perks & benefits

  • Incentive Bonus
  • Leaves
UNISWIFT

About the employer

UNISWIFT

Sporting Goods · Lahore, Pakistan

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About Us

UNISWIFT stands at the forefront of sports trading, committed to delivering excellence since 2009. Our journey began by supplying premium sports goods to all the prominent retail stores in Pakistan. From Imtiaz to Panda Mart, our partnerships have

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