Primary responsibilities include:
- Develop and edit website copy, product descriptions, landing pages, and blog articles aligned with client brand voice and SEO best practices.
- Perform keyword research and integrate target keywords naturally to improve organic search visibility.
- Collaborate with designers, developers, and SEO specialists to ensure content fits technical and visual requirements.
- Draft content briefs, maintain an editorial calendar, and manage multiple content projects to meet deadlines.
- Optimize existing client content by auditing pages, recommending improvements, and implementing on-page SEO changes.
- Ensure content accuracy, consistency, and quality through proofreading and fact-checking.
- Measure content performance using analytics and provide actionable recommendations to improve engagement and conversions.
This role is based in Karachi and reports to the Digital Marketing Lead. You will work closely with cross-functional teams to deliver content that supports client business goals and MatjarX's service offerings. The position requires strong writing skills, a solid grasp of SEO fundamentals, and the ability to manage multiple assignments with attention to detail.