Digital Marketing Specialist
- location_onLahore
- work_outlineFull Time
The essentials
- Experience3 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent professional experience (2+ years in digital marketing for B2B software/SaaS companies). Certifications in Google Ads, Google Analytics, or inbound marketing prefe
What you’ll be doing
Role summary
The Digital Marketing Specialist will join a cross-functional growth team focused on demand generation, product positioning, and brand presence for SaaS products. The role involves executing digital campaigns, managing content, optimizing websites and landing pages for conversion and SEO, running paid media with an ROI focus, and building marketing automation and lead-nurture programs.
Key responsibilities
The Digital Marketing Specialist will join a cross-functional growth team focused on demand generation, product positioning, and brand presence for SaaS products. The role involves executing digital campaigns, managing content, optimizing websites and landing pages for conversion and SEO, running paid media with an ROI focus, and building marketing automation and lead-nurture programs.
Key responsibilities
- Develop and execute digital marketing campaigns across paid search, social, email, and content channels to drive qualified leads and product trials.
- Create and manage content plans including blog posts, case studies, whitepapers, landing pages, and social media assets aligned with product and sales goals.
- Optimize website and landing pages for conversion rate, user experience, and SEO; coordinate technical SEO improvements with engineering.
- Manage paid media budgets, set target KPIs, monitor performance, and provide data-driven recommendations to improve ROI.
- Build and maintain marketing automation flows, lead scoring, and nurture programs.
- Set up and monitor UTM tracking, conversion events, and attribution reporting across channels.
What we’re looking for
Must-have
Preferred
- 4+ years managing digital campaigns across Google Ads and Meta Ads with demonstrated ROI improvements.
- Practical SEO knowledge: on-page optimization, technical SEO basics, and keyword research tools.
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Mailchimp, ActiveCampaign) to build nurture sequences and track lead lifecycle.
- Experience with web analytics and A/B testing tools (Google Analytics 4, Google Tag Manager, Hotjar, Optimizely or equivalent) and using data to drive decisions.
- Ability to set up and monitor UTM tracking, conversion events, and attribution reporting across channels.
- Strong content skills: write briefs, edit technical blog posts, and produce concise case studies and landing page copy.
- Basic design literacy; familiarity with Canva or Adobe is a plus.
Preferred
- Certifications in Google Ads, Google Analytics, or inbound marketing.
Perks & benefits
- check_circleCommunication
- check_circleIncentive Bonus
About Us
Scalix Technologies (Pvt. Ltd.) is a Lahore-based computer software company delivering tailored technology solutions for businesses across Pakistan and international markets. Combining local market insight with global engineering practices, Scalix
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