Social Media Manager
- location_onKarachi
- work_outlineFull Time
- flightTravel required
The essentials
- Experience3 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Communications, Agriculture, or equivalent experience; portfolio of social media work required
What you’ll be doing
Company: Queens Livestock Genetics
Location: Karachi, Pakistan (on-site)
Employment Type: Full-Time, Morning Shift
Overview:
Queens Livestock Genetics, a premium American Brahman cattle farm, is seeking an experienced Social Media Manager to build brand presence, engage livestock and farming communities, and support sales and breeding program awareness across digital channels. The role reports to farm leadership and collaborates with operations, breeding specialists, and sales.
Key Responsibilities:
Location: Karachi, Pakistan (on-site)
Employment Type: Full-Time, Morning Shift
Overview:
Queens Livestock Genetics, a premium American Brahman cattle farm, is seeking an experienced Social Media Manager to build brand presence, engage livestock and farming communities, and support sales and breeding program awareness across digital channels. The role reports to farm leadership and collaborates with operations, breeding specialists, and sales.
Key Responsibilities:
- Create and execute a social media strategy targeting livestock buyers, breeders, and farming audiences across Facebook, Instagram, YouTube, and related channels.
- Develop and publish content calendars including photos, short videos, reels, farm stories, animal profiles, and promotional posts highlighting bulls, heifers, and breeding traits.
- Coordinate on-farm photo/video shoots with caretakers and veterinarians, ensuring accurate representation of animal conformation and health details.
- Translate technical breeding and animal health information into clear, consumer-friendly content while maintaining accuracy.
- Monitor engagement, respond to inquiries, manage community interactions, and escalate sales leads.
- Maintain asset libraries and campaign documentation.
What we’re looking for
Must-have:
Preferred:
- Proven experience managing social media accounts for an agricultural, livestock, or related brand (2+ years preferred).
- Content creation: photography, short-form video, basic editing (mobile and desktop tools).
- Knowledge of platform formats: Facebook posts/ads, Instagram posts/reels/stories, YouTube Shorts; understanding of best posting times for Pakistan audiences.
- Competence with social media management and analytics tools (Meta Business Suite, Creator Studio, or similar).
- Copywriting skills in English; Urdu or bilingual copywriting preferred.
- Basic understanding of paid advertising fundamentals and audience targeting for lead generation.
- Community management and communication skills; ability to handle inquiries and escalate leads.
- Organizational skills for content calendars, asset libraries, and campaign documentation.
Preferred:
- Practical experience with livestock or agricultural content.
Perks & benefits
- check_circleCommunication
- check_circleTransport
About the employer
Hashim Cattle / Queens Livestock Genetics arrow_forward
Veterinary · Karachi, Pakistan
About Us
We are a premium Brahman cattle farm based in Karachi , Pakistan. Specializing in high-quality American Brahman genetics, we focus on breeding, raising, and supplying top-tier bulls and heifers for qurbani and breeding programs.
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