Social Media Executive
- location_onMultan
- work_outlineFull Time
The essentials
- Experience3 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Communications, Mass Communication, Business Administration, or equivalent practical experience in social media management. Relevant certificates in digital marketing or social media are a plus.
What you’ll be doing
Company: Abnfood (Pvt. Ltd.)
Location: Multan, Pakistan (on-site)
Role Overview:
Join the Multan marketing team to grow brand awareness, engage local customers, and support consumer-facing operations. Report to the Marketing Manager and work closely with operations and customer service to create relevant content, manage social channels, and turn audience insights into measurable results.
Key Responsibilities:
Location: Multan, Pakistan (on-site)
Role Overview:
Join the Multan marketing team to grow brand awareness, engage local customers, and support consumer-facing operations. Report to the Marketing Manager and work closely with operations and customer service to create relevant content, manage social channels, and turn audience insights into measurable results.
Key Responsibilities:
- Develop and maintain a content calendar for Facebook, Instagram, and other local platforms tailored to Multan customers.
- Create, schedule, and publish engaging posts, stories, and short-form content, including images, captions, and basic video clips.
- Monitor social accounts daily and respond to comments and direct messages promptly and professionally.
- Track performance metrics, produce weekly reports, and recommend optimizations to boost engagement and reach.
- Coordinate with operations and customer service to promote offers, events, and service updates.
What we’re looking for
- Proven experience managing social media accounts for brands, preferably in consumer services or retail.
- Strong writing and copy-editing skills in English and Urdu; ability to craft concise, engaging captions.
- Practical experience with Facebook and Instagram tools, including Pages, Creator Studio, and Ads Manager.
- Basic photo and video editing skills using mobile or desktop apps such as Canva, Adobe Spark, or equivalent.
- Ability to develop content calendars and use scheduling tools such as Buffer, Hootsuite, or similar.
- Familiarity with social analytics, including reach, engagement, impressions, and CTR; ability to create simple performance reports.
- Good interpersonal skills for cross-team coordination and timely customer responses.
- Attention to brand voice, detail orientation, and ability to manage multiple content tasks in a fast-paced environment.
Perks & benefits
- check_circleIncentive Bonus
- check_circleLeaves
About the employer
ABN Foods - Allahabad Naturals arrow_forward
Consumer Services · Multan, Pakistan
About Us
At Allahabad Naturals, we believe in the power of nature’s bounty, bringing you the finest fruits and vegetables straight from our farms to your table. Our mission is to bridge the gap between local farmers and health-conscious consumers, en
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