Branding and Marketing Manager
- location_onMultan
- work_outlineFull Time
The essentials
- Experience4 Years
- Career levelManager
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Business Administration, Communications, or a related field. Professional certification in digital marketing or brand management is an advantage. Equivalent experience in consumer branding, digital marketing, or product mar
What you’ll be doing
Orabe Perfumes is seeking a Branding and Marketing Manager based in Multan to strengthen its market presence, increase consumer engagement, and support growth of its fragrance portfolio through integrated marketing initiatives.
Responsibilities:
Responsibilities:
- Develop and execute brand strategies aligned with business objectives and target customer segments.
- Plan and lead product launches, coordinating cross-functional teams for timely market introductions.
- Design and manage digital marketing campaigns across social media and performance advertising platforms.
- Oversee content planning, creation, approval, management, and distribution.
- Monitor campaign performance, customer engagement, conversion trends, and brand visibility.
- Coordinate with creative, sales, product, and external partners to maintain consistent brand messaging.
- Research consumer behavior, competitor activity, and market trends to inform positioning and campaign decisions.
- Prepare marketing plans, performance reports, and recommendations for business leadership.
What we’re looking for
- Demonstrated experience developing and implementing brand and marketing strategies for consumer products.
- Strong knowledge of social media marketing, performance advertising, content marketing, and digital campaign optimization.
- Experience coordinating product launches and managing cross-functional stakeholders.
- Ability to create clear briefs, campaign plans, content calendars, and performance reports.
- Competence in interpreting campaign metrics, customer insights, conversion data, and return on advertising spend.
- Strong copy review, communication, presentation, negotiation, and project management skills.
- Creative judgment with attention to brand consistency, visual identity, messaging, and customer experience.
- Working knowledge of analytics, advertising, content management, and collaboration platforms.
Perks & benefits
- check_circleIncentive Bonus
About Us
Develop and execute comprehensive brand strategies that enhance Orabe Perfumes’ market positioning and consumer engagement.
Lead product launch initiatives, coordinating cross-functional teams to ensure timely and successful market int
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