The essentials

  • Experience2 Years
  • Career levelNon-Managerial
  • ShiftMorning Shift
  • EducationBachelor’s degree in Marketing, E-commerce, Business, or a related field, or equivalent practical experience. Relevant certifications in Shopify, Meta Ads, TikTok Ads, Google Analytics, or digital marketing are advantageous.

What you’ll be doing

Overview
Salesnest is seeking a Shopify Growth & Ads Manager to support direct-to-consumer brands from its Islamabad-based team. This full-time, on-site role focuses on managing Shopify stores, improving customer journeys, and scaling paid acquisition across Meta and TikTok.

Key Responsibilities
  • Manage Shopify store operations, merchandising, product presentation, landing pages, and conversion-rate improvement initiatives.
  • Plan, launch, monitor, and optimize Meta campaigns across Facebook and Instagram for acquisition and retargeting.
  • Manage TikTok advertising, including audience setup, creative testing, budget allocation, and scaling winning campaigns.
  • Track ROAS, CPA, CTR, CPC, conversion rate, revenue, and other performance indicators to guide decisions.
  • Coordinate creative testing and translate campaign insights into stronger ads, offers, and customer experiences.
  • Prepare performance reports, identify growth opportunities, and recommend actions to improve profitability.
  • Maintain testing, measurement, and optimization processes across stores and advertising accounts.

What we’re looking for

  • At least 2 years of hands-on experience managing Shopify stores and paid social campaigns.
  • Strong working knowledge of Meta Ads Manager, campaign structures, pixels, events, audiences, retargeting, and budget optimization.
  • Practical experience with TikTok Ads, creative testing, campaign scaling, and performance analysis.
  • Ability to interpret ROAS, CPA, CTR, CPC, conversion rate, revenue, and funnel metrics.
  • Knowledge of Shopify analytics, conversion-rate optimization, merchandising, product pages, and checkout journeys.
  • Competence in testing ad creatives, hooks, copy, offers, landing pages, and audience segments.
  • Strong spreadsheet, reporting, communication, prioritization, and problem-solving skills.
Salesnest - DotcomMax

About the employer

Salesnest - DotcomMax

Marketing and Advertising · Islamabad, Pakistan

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About Us

DotcomMax helps Amazon and TikTok Shop sellers grow fast with proven strategies in product research listing optimization video content and ad campaigns. From store setup to sales — we handle everything.

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Shopify And Meta Ads Manager

Salesnest - DotcomMax · Islamabad

100,000–180,000 PKR