Experienced Meta Ads Specialist
- wifiRemote
- work_outlineFull Time
The essentials
- Experience4 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Advertising, Business, Communications, or a related field preferred; equivalent practical experience accepted. Meta advertising or performance marketing certification is an advantage. Four years of experience.
What you’ll be doing
Job Summary
Terravyn Homes is seeking an Experienced Meta Ads Specialist to plan, launch, optimize, and scale paid social campaigns supporting lead generation and business growth across the U.S. housing market. This remote role works with marketing and business stakeholders to turn campaign data into effective acquisition strategies.
Responsibilities
Employment Details
Full-time, morning shift, remote or online. Location: New York City, United States. Salary: USD 2,000–3,500.
Terravyn Homes is seeking an Experienced Meta Ads Specialist to plan, launch, optimize, and scale paid social campaigns supporting lead generation and business growth across the U.S. housing market. This remote role works with marketing and business stakeholders to turn campaign data into effective acquisition strategies.
Responsibilities
- Develop and manage Meta advertising campaigns across Facebook and Instagram, including audience, budget, placement, and creative setup.
- Build structured testing plans for audiences, messaging, creative formats, landing pages, and conversion events.
- Monitor campaign performance and optimize toward qualified leads, cost efficiency, conversion rate, and return on ad spend.
- Track funnel performance and investigate delivery, attribution, tracking, and lead-quality issues.
- Prepare clear performance reports with actionable insights, forecasts, and recommendations.
- Collaborate with internal stakeholders on offers, creative briefs, campaign calendars, and growth priorities.
Employment Details
Full-time, morning shift, remote or online. Location: New York City, United States. Salary: USD 2,000–3,500.
What we’re looking for
- Hands-on experience managing and optimizing Meta Ads campaigns for lead generation or performance marketing.
- Strong understanding of campaign structure, objectives, bidding, budgets, placements, audiences, retargeting, and lookalike strategies.
- Ability to create disciplined A/B tests and make data-driven decisions using campaign and funnel metrics.
- Proficiency with Meta Ads Manager, reporting dashboards, spreadsheets, and performance analysis.
- Working knowledge of conversion tracking, Meta Pixel, events, attribution, and landing-page measurement.
- Strong copy and creative evaluation skills for property, housing, or other high-consideration offers.
- Ability to communicate results clearly, manage priorities independently, and collaborate effectively in a remote environment.
About Us
Terravyn Homes is a New York City–based limited liability company operating in the real estate industry. The company’s work is connected to property and housing, offering opportunities for professionals interested in contributing to a
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