Job Description
Development of and execution of the marketing plans
• Must have knowledge of SEO / SEM campaigns.
• Ensures lead generation/opportunity creation targets are forecasted and met
• Work closely and tightly integrate with sales in their achievement of the top line revenue goals and reaching target lead generation targets
• Be accountable for and ensuring the flow of leads to support the sales goals
• Key member of content development team, insuring both a global and local strategy.
• Be a key conduit of information between marketing and other go-to-market functions
• Work closely with the Digital Marketing, Customer Marketing, Tele-prospecting, and Product Marketing teams.
Job Specification
Experienced in working with Software Provider company.
• Team leadership, mentorship and management
• Campaign design and execution
• Event /activity design, selection, planning and execution
• Content syndication, webinar and webcast
• Channel sell through strategies
• Customer marketing
• Management of tele-prospecting team
• Top of funnel / net new lead generation
• Data analytics and reporting