Development of and execution of the marketing plans
• Must have knowledge of SEO / SEM campaigns. • Ensures lead generation/opportunity creation targets are forecasted and met • Work closely and tightly integrate with sales in their achievement of the top line revenue goals and reaching target lead generation targets • Be accountable for and ensuring the flow of leads to support the sales goals • Key member of content development team, insuring both a global and local strategy. • Be a key conduit of information between marketing and other go-to-market functions • Work closely with the Digital Marketing, Customer Marketing, Tele-prospecting, and Product Marketing teams.
Experienced in working with Software Provider company. • Team leadership, mentorship and management • Campaign design and execution • Event /activity design, selection, planning and execution • Content syndication, webinar and webcast • Channel sell through strategies • Customer marketing • Management of tele-prospecting team • Top of funnel / net new lead generation • Data analytics and reporting