HHD Software
Verified
Paid Ads Specialist
- Remote
- Full Time
The essentials
- Experience4 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationPreferred experience: Prior experience running campaigns in the UAE or GCC market. Experience advertising for marketplaces, home services, cleaning, handyman, or similar service-based businesses. Previously managed campaigns focused on calls, bookings, or
What you’ll be doing
About the Role
HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The ideal candidate must excel in both Google Ads and Meta Ads, focusing on full-funnel performance marketing, lead generation, sales, and revenue-focused campaigns.
This role begins as a 3-month contract with the possibility of extension or full-time hiring based on performance. The work model is hybrid with flexible in-office requirements.
Key Responsibilities
Please send your latest CV + portfolio/case studies, to including:
HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The ideal candidate must excel in both Google Ads and Meta Ads, focusing on full-funnel performance marketing, lead generation, sales, and revenue-focused campaigns.
This role begins as a 3-month contract with the possibility of extension or full-time hiring based on performance. The work model is hybrid with flexible in-office requirements.
Key Responsibilities
- Plan, build, and optimize Meta & Google Ads campaigns for multiple service categories.
- Develop full-funnel performance marketing strategies, including audience targeting, budgeting, and revenue forecasting.
- Maintain and improve key KPIs such as ROAS, CAC, CPC, CTR, and overall profitability.
- Run campaigns focused on sales, calls, lead generation, and app installs.
- Manage large-scale budgets with strict optimization and financial accuracy.
- Implement accurate tracking setups—Meta Pixel, CAPI, UTM parameters, Google Tag Manager, events, and conversions.
- Conduct weekly account audits with data-driven insights and improvement plans.
- Collaborate closely with internal teams on creatives, landing pages, and campaign direction.
- Execute A/B testing for audiences, creatives, bidding strategies, and placements.
- Ensure proper scaling of campaigns without compromising cost efficiency.
- Prepare clear weekly and monthly performance reports for management.
- Market-competitive salary (based on experience and portfolio).
- Performance-based bonuses tied to KPIs such as ROAS, CAC, and revenue targets.
- Flexible remote work schedule.
- Opportunity to work with a rapidly growing UAE-based marketplace.
Please send your latest CV + portfolio/case studies, to including:
- Campaign results
- Total ad spend managed
- Metrics (ROAS, CAC, sales generated)
- Sample dashboards or reports
What we’re looking for
Required Qualifications
- 2–4+ years of proven experience managing full-stack paid media campaigns across Meta and Google.
- Proven record of generating consistent sales and high ROAS for clients.
- Demonstrated experience working with large-scale budgets and optimizing campaign financial performance.
- Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
- Ability to maintain and optimize ROAS, CAC, CPC, CPM, and other relevant KPIs.
- Expert in audience targeting, segmentation, and retargeting strategies.
- Solid knowledge of performance frameworks (TOF, MOF, BOF, remarketing, retargeting loops).
- Experience in budget management and basic financial analysis.
- Strong communication and interpersonal skills for cross-functional collaboration.
- Ability to create and execute strategic marketing plans from scratch.
About Us
HHD Software is a technology and software development company focused on building digital products and solutions for businesses across different industries. Our work spans software development, AI, product management, digital platforms, and techno
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