Marketing executives contribute to and develop integrated marketing campaigns.Tasks can involve:
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
Communicating with target audiences and managing customer relationships;
Sourcing advertising opportunities and placing adverts in the press or on the radio;
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
Writing and proofreading copy;
Liaising with designers and printers;
Organising photo shoots;
Arranging the effective distribution of marketing materials;
Maintaining and updating customer databases;
Organising and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing and securing sponsorship;
Conducting market research, for example using customer questionnaires and focus groups;
Contributing to, and developing, marketing plans and strategies;
Managing budgets;
Evaluating marketing campaigns;
Monitoring competitor activity;
Supporting the marketing manager and other colleagues.
Job Specification
Good English Communication Skills, With a creative flair
• A flexible approach when working in a team • Excellent communication skills, Mentor and train personnel within a technical organization. • Strong analytical and planning skills, Science and IT skills