Job Description
We are seeking an experienced Pay Per Click and Digital Marketing executive to join our team in Islamabad and help us continue to achieve great results for our clients. The role Work closely with the sales & marketing channels to identify ways to optimise the delivery of sales marketing strategies.
Implement customer programmes to achieve targeted customer volume and spend.
Identify opportunities to test new commercial models & propositions.
You will be working directly with a large portfolio of clients in a wide range of sectors spanning both business-to-business and business-to-consumer. These may span smaller owner-managed businesses, where you may have sole responsibility for a campaign, up to major multinationals where you will be working with a team of colleagues.
Managing them with creating and managing digital marketing campaigns, completing various SEO (Search Engine Optimisation), content and blogger outreach projects. You will be able to evaluate their requirements and goals and to formulate the best approach for achieving these. You will design and implement campaigns from scratch, and may also be required to assess existing campaigns and identify opportunities for improvement. Once up and running you will regularly evaluate performance, working to continually optimise performance on behalf of your clients. You will report back to clients and make recommendations based on your analysis.
Develop new business opportunities, through cold calling, networking, referrals & research, keep abreast of the latest online trends and strategies and communicating these to potential clients with a view to converting them into paid clients, forecast sales targets and ensure they are met, track and record activity on accounts and help to close deals to meet these targets.
Job Specification
- Proven sales record as Digital Marketing Executive
- Strong and proven understanding of Keyword reserach, Content Marketing, Analytics, PPC, onpage and offpage SEO, Social marketing, email marketing, CRM and Report writing
- Significant commercial and online products awareness
- Working knowledge of Wordpress, Magento, HTML, CSS, JavaScript development
- Able to communicate key products clearly to potential clients
- Ability to think creative
- Ability to generate new leads by making cold calls and networking
- Excellent communication skills, proactive and results oriented
- Bachelors degree in Marketing/Management/IT preferable