Media Planner

Media Planner Job in Pakistan
HumQadam TV , Pakistan

< 1 Year
25,000 - 60,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Total Vacancies
1 Job
Posted on
Jun 30, 2016
Last Date
Dec 30, 2019

Job Description

  • Working with the client and the account team to understand the client's business objectives and advertising strategy;
  • Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
  • Making decisions on the best form of media for specific clients and campaigns;
  • Undertaking research and analysing data using specialist industry resources;
  • Identifying target audiences and analysing their characteristics, behavior and media habits;
  • Presenting proposals, including cost schedules, to clients.


  • Recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
  • Working with colleagues, other departments and media buyers either in-house or in a specialist agency;
  • Making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
  • Managing client relationships to build respect and trust in your judgement;
  • Proofreading advertisement content before release;
  • Maintaining detailed records;
  • Evaluating the effectiveness of campaigns in order to inform future campaigns.

Job Specification

  • Commercial flair;
  • Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners;
  • Literacy, for writing reports and presentations;
  • Numeracy, for data analysis and negotiations;
  • Strong analytical and organisational skills;
  • Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information;
  • Capability to work effectively under pressure.

HumQadam TV

Broadcast Media - Islamabad, Pakistan
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