SE Software Technologies is looking for a professional with extensive experience in Search engine optimization (SEO), Search engine Marketing (SEM), Social media marketing (SMM), Pay per click (PPC). The individual should have full control over all digital campaigns, organic lead generation for company products and services. The newly created position will play a vital role in developing, managing, and controlling all digital strategy for web and mobile projects.
Research and implement digital market trends to optimize Digital strategies and improve websites visibility and traffic in the targeted region.
Devise and implement content marketing strategies that increase organic traffic and conversions
Manage and oversee all SEO campaigns, creating scalable solutions to achieve organic growth targets.
Assist Product Development Team in the development process in a way that ensures competitive edge.
Manage and control all Mobile apps marketing campaigns, to build space in market by achieving maximum number of downloads
Analyze and track data to maximize the performance of campaigns and content to achieve customer acquisition, online marketing and growth goals.
Manage Google analytic dashboards to monitor SEO and content performance for digital strategy development
Provide ROI analysis for senior management and make recommendations for best practices and strategies to achieve online business performance goals.
Collaborate with individuals to improve and expand paid and organic marketing campaigns.
Improve site structure, crawling, and indexing around web sites and content offerings.
Perform competitor analysis to understand their web, SEO, link building, and content marketing efforts.
Professional Skills & Qualifications
01+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.