SE Software Technologies is looking for a professional with extensive experience in Search engine optimization (SEO), Search engine Marketing (SEM), Social media marketing (SMM), Pay per click (PPC). The individual should have full control over all digital campaigns, organic lead generation for company products and services. The newly created position will play a vital role in developing, managing, and controlling all digital strategy for web and mobile projects.
- Research and implement digital market trends to optimize Digital strategies and improve websites visibility and traffic in the targeted region.
- Devise and implement content marketing strategies that increase organic traffic and conversions
- Manage and oversee all SEO campaigns, creating scalable solutions to achieve organic growth targets.
- Assist Product Development Team in the development process in a way that ensures competitive edge.
- Manage and control all Mobile apps marketing campaigns, to build space in market by achieving maximum number of downloads
- Analyze and track data to maximize the performance of campaigns and content to achieve customer acquisition, online marketing and growth goals.
- Manage Google analytic dashboards to monitor SEO and content performance for digital strategy development
- Provide ROI analysis for senior management and make recommendations for best practices and strategies to achieve online business performance goals.
- Collaborate with individuals to improve and expand paid and organic marketing campaigns.
- Improve site structure, crawling, and indexing around web sites and content offerings.
- Perform competitor analysis to understand their web, SEO, link building, and content marketing efforts.