SEO Executive
Pacsquare Technologies, Pakistan

• Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
• Review and analyze company sites for areas that need to be improved, deleted, or revised.
• Prepare detailed strategy reports.
• Identify the least expensive but most powerful and profitable keywords for client sites.
• Run pay-per-click campaigns.
• Improve the project's organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain most search engine traffic.
• Write effective call-to-action statements.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present SEO performance reports.
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns and update forums SEO.

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Rewards and Benefits