Digital Media Marketing Executive
My Stitching Service, Pakistan
Job Description
Need a creative individual for digital media marketing, one must understand the digital trends.
Job Specification
Social media manager
Technical skills
1. SEO knowledge
While often believed to be a divided area, SEO has great impact on your social media strategy. A social media manager knows this, and knows how to optimize SEO by aligning it with the overall social media plan.
- How will they promote your blog content on social media?
- Do they understand the connection between exposure on social media and increased search rankings?
- Do they know how driving traffic to the company’s website impacts the bottom line?
2. Social media expertise
It seems obvious but your social media manager must have social media skills. This includes knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
3. Customer service specialist
With our recent blog post highlighting the importance of social media as a customer service tool, a social media manager will know how to best communicate with your customers and audience members.
4. Social media management tool masters
Just as a carpenter is only as good as his saw skills, a social media manager is a master of the tools they use. If you still think your small business doesn’t need a social media manager, think of how long it took you to simply figure out how to use any of the new programs on your computer when you first got started.
Creativity
5. Copywriting skills
As you have come to recognize by now, a social media manager is a skilled jack-of-all-trades. Along with being an expert in everything social media, customer service, and SEO, a social media manager has copywriting skills that will be invaluable to your small business. The ability to convey ideas in a clear and precise way can mean the difference between a sale and a business fail.
6. Visual intelligence
While much of your social media managers output will be in writing, visual content to accompany posts is crucial. The right photo can mean a post gets shared a hundred times rather than ten times, and having someone who knows what images will work, and when, is invaluable to your organization.
7. Digital Marketing
8. Content Marketing