Digital Marketing Expert

Digital Marketing Expert Job in Pakistan
Enabling Systems (Private) Limited , Pakistan

1 Year
20,000 - 30,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Bachelors / Masters Degree
Total Vacancies
1 Job
Posted on
Jan 3, 2017
Last Date
Jan 31, 2017

Job Description

We are looking for an experienced Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


  • Devising strategies to drive online traffic to the company website.
  • Developing and managing digital marketing campaigns.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Launch optimized online adverts through Google Adwords, Facebook, Instagram, Twitter, and LinkedIn etc. to increase company and brand awareness.
  • Establish and manage PPC campaign in Google AdWord, Social Media, Bing/Yahoo! Search Marketing with MSN Adcentre.
  • Manage all aspects of PPC campaign: Keyword research and management, Campaign management, Bid optimization, result analysis and adjustments.
  • Measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics, Facebook Analytics etc.)
  • Overseeing the social media strategy for the company.
  • Improving the usability, design, content and conversion of the company website.
  • Responsibility for planning and budgetary control of all digital marketing.
  • Evaluating customer research, market conditions and competitors data.
  • Collaborate with internal teams to create landing pages and display Ads.
  • Tracking conversion rates and making improvements to the website.

Job Specification

  • Excellent understanding of digital marketing concepts and best practices
  • Experience in setting up and optimizing Google Adwords campaigns
  • Demonstrable experience leading and managing SEO/SEM, and operating in platforms, i.e. Facebook, Twitter, LinkedIn, Pinterest and other emerging platforms.
  • Perfect knowledge of analytics tools (e.g. Google Analytics and Facebook Analytics)
  • Skills and experience in creative content writing
  • Strong analytical skills and data-driven thinking
  • Excellent communication and interpersonal skills

Enabling Systems (Private) Limited

Information Technology and Services - Rawalpindi, Pakistan
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