We are looking for an experienced Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities:
- Devising strategies to drive online traffic to the company website.
- Developing and managing digital marketing campaigns.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Launch optimized online adverts through Google Adwords, Facebook, Instagram, Twitter, and LinkedIn etc. to increase company and brand awareness.
- Establish and manage PPC campaign in Google AdWord, Social Media, Bing/Yahoo! Search Marketing with MSN Adcentre.
- Manage all aspects of PPC campaign: Keyword research and management, Campaign management, Bid optimization, result analysis and adjustments.
- Measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics, Facebook Analytics etc.)
- Overseeing the social media strategy for the company.
- Improving the usability, design, content and conversion of the company website.
- Responsibility for planning and budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitors data.
- Collaborate with internal teams to create landing pages and display Ads.
- Tracking conversion rates and making improvements to the website.