SEO Manager
Shopup Enterprises, Pakistan

A Search Engine Optimization (SEO) Expert/Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

An SEO Expert/Specialist will develop original content to include keyword or phrases that will increase traffic to a site. They may also test and implement various search engine marketing techniques, web site layouts and advertising for search engine optimization.

SEO Experts/Specialists work to increase websites visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites,

1. Analyzing, reviewing and making changes to websites so they are optimized for search engines;
2. Link building
3. Studying competing websites and learning from their SEO efforts.
4. Developing strategy for increasing in-bound traffic
5. Making the site search engine readable by working with meta tags & robots.txt files.
6. Deciding Page titles, headers, sub-headers
7. Making design changes
8. choosing optimized domian and web page names for the website
9. developing original content to include key phrases and effective headlines to receive increased traffic
10. keyword research and manipulation
11. page content optimization
12. testing various search engine marketing techniques and web designs;
13. liaising with various clients and departments
14. strategizing ways to improve optimization and explaining the need for changes to an existing site
15. performance analysis and reporting

Job Rewards and Benefits