HQ Analytics is looking for a Content Writer who can develop and maintain corporate blogs. Research and write articles in a conversational style, which engages readers. Interface with key departments (executive, marketing, customer service, IT etc.) to ensure that blog content captures readers' interest. Use on-line and off-line social networking techniques for collaboration with people inside and outside the organization. Maintain quality assurance, by open information exchange with customer service and marketing departments. Promote company objectives with each blog article.
Perform continuous enhancements and modifications to blogs
Assess new standards, technologies, and trends, and formulate plans for future enhancement to blogging strategies.
Use latest syndication and blogging tools with HTML, when appropriate.
Produces a consistent visual image on a blog(s) including maintenance of templates and image archives.
Troubleshoot and repairs bugs and problems & respond promptly to blog comments and e-mails.
Research, write/edit and create a layout for new articles and features.
Experience with Google’s Keyword Tool & a functional understanding of HTML and CSS.
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
The ability to deploy an effective local and long-tail search strategy
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry