Client relations managers is key members of a company's sales management team. The role is to manage and protect the relationship between the company and its most important clients. Client relationship managers aim to maximize long-term revenue opportunities by becoming trusted advisers to clients and strengthening their loyalty.
Good planning and analytical skills are important to client relations managers. By developing a deep understanding of the technical and business challenges clients face, they identify opportunities to increase sales of products and services that meet those needs. They also monitor and analyze competitive activities to assess any threat to important clients. Client relations managers use their account knowledge to set revenue targets and identify the resources needed to meet them.