Social Media Digital Marketing Lead
OneWood, Pakistan

We are looking for a full-time Social Media Digital Marketing/Sales Lead to look after the online sales and digital marketing a European brand. The job is based in Lahore, Pakistan.
The candidate must have a degree (web design, CS, IT, marketing or similar) from a good university, good command over English with at least 5 years of relevant experience in digital marketing channels. We will pay competitive salary along with company benefits.
You will be responsible for building and executing a multi-channel B2C marketing and communications strategy, with a focus on digital scale-up.
You will need to be both strategic and tactical, with the skill to move seamlessly from high-level vision and clarity of thought, to detail-oriented execution and delivery.
We thrive in an ideas-led environment and will always look actively to encourage your suggestions in order to deliver team success and exceed targets.

Key Duties

• Designing and then executing digital marketing strategy.
• Designing and then executing social media strategy.
• Develop digital marketing plan.
• Develop and report.
• Read data and drive actionable intelligence from it.
• Manage online budget.
• Execute A/B and MVT testing.
• Provide timely report to senior management on sales, revenue and key trends.
• Manage customer journey from start point to Thank you pages.
• Conversion management.
• Work alongside customer service and fulfillment department including returns.

Key Requirements

• Become engrossed in the clients brand understand its brand values and project relevant communications.
• Full grasp of latest digital marketing trends.
• Enjoy working in social media such as facebook, twitter, instagram etc
• Proven experience with brands.
• Proven experience of handling ROI and conversion management.
• Have experience of SEO, PPC, Google Ad Words, Web Master tools, Paid social, mobile and affiliates management.
• Able to work with wide range of teams including design, development and social media teams.
• Have experience of using email marketing.
• Have experience of using Google analytics.
• Have experience of using CMS and preferably Magneto.
• Good grasp of concepts and practical experience of providing excellent customer experience online and creating usable online journeys.

Job Rewards and Benefits