1+ years of marketing and content creation experience. Should have a verifiable portfolio to show for it.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. A passion and strong understanding of the industry and our mission.
Proven experience in producing content for the mobile and web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, etc.).
An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry.
Generate relevant content that meets the needs of both key stakeholders and our audience.
Create 3-4 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include documentation, blog posts, whitepapers, case studies, info graphics, guides, templates, etc.).
Write blogs on an ongoing basis to support and promote our offers and to attract site visitors and grow our subscriber base through search, social media, and email subscribers.
Manage both on-page SEO and off-page SEO for the company & optimize content for search engines and lead generation.
Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Manage various email campaigns, including the template designs, calls-to-action, and content used.
IT Background would be a big plus.