Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
PRIMARY RESPONSIBILITIES
·Review and analyze client sites for areas that need to improved, deleted, or revised.
·Prepare detailed strategy reports.
·Identify the least expensive but most powerful and profitable keywords for client sites.
· Improve a company's organic search results.
·Write effective headlines, body copy, and websites.
·Ensure websites are filled with optimal keywords.
·Place keywords appropriately in copy to gain most search engine traffic.
·Write effective call-to-action statements.
·Write original, powerful SEO content for blogs and websites.
·Implement off-page SEO content strategies such as coding.
·Strategize ways to improve and track site performance.
·Compile and present SEO performance reports.
·Utilize basic programming and web design skills to enhance SEO.
·Create advanced SEO strategies.