Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
Create and implement digital and social media strategies
Taking brand ownership and provide the vision, mission, goals and strategies to match up to
Translating brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Excellent written and verbal communication skills
Strong digital and social media skills
Strong research and analytical skills
In-depth understanding of the company’s current products and future concepts
Ability to think creatively and innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.