Business Development And Marketing Associate
Cool Point (Pvt.) Ltd., Pakistan

To develop/sustain new and existing market as well as to take care of all the Marketing activities across the Eezy Group.

• To develop and implement the Eezy Group strategy to maximize revenue and ensure the highest standards of customer service
• To manage, develop and care for the team responsible for sales
• To set the strategic direction, oversee and co-ordinate all e-commerce activities across the group
• To manage the relationship with the e-commerce platform provider
• To work with Information Systems and the support development of system improvements
• To ensure that the e-commerce activity is consistent with the ethos of the group
• To identify industry’s best practices and recommend the appropriate solution
• To ensure e-commerce function across the group is maximizing its market potential
• To ensure that ‘new market opportunities’ are identified & developed; and ‘market entry plans’ are managed accordingly
• To ensure that appropriate promotional and communication programs are planned and executed in a timely manner
• To ensure that the e-commerce elements on the website are fully functional and meet customer needs
• To oversee the fulfilment of goods and services ordered via e-commerce channel and ensure high level of customer satisfaction and business efficiency
• To maintain and increase personal knowledge of priority sectors
• To maintain a network of contacts to contribute towards the communication planning and delivery

• Communication
• Creativity
• Decision Making

Job Rewards and Benefits