Brand Strategist
Astera Software Pakistan Pvt ltd, Pakistan
Job Description
Brand Strategist
Astera Software, based in California, USA, is a rapidly growing provider of data integration products. Our products are acclaimed for their innovative design, performance, and ease of use. Our customers include a wide range of companies—from Fortune 500 enterprises to small and medium-size companies and nonprofits.
With Astera, you’ll get the agility and potential of a startup, with the strong set of technology and wide market reach of a well-established company. We have a big vision and have the experience, resources, and drive to deliver.
Job Description
Astera is seeking an innovative and creative brand strategist to expand its presence and pipeline worldwide. We need your help to communicate our vision and our capabilities to the market, create brand awareness and positioning.
Key Responsibilities:
- Effectively plan, manage and develop targeted marketing campaigns to increase brand awareness.
- Own brand strategy for customer acquisition including brand objectives, messaging, positioning, competitive response, marketing plans, etc.
- Ensure flawless development of brand marketing tactics and activations, also with a focus on digital advertising/promotion.
- Lead cross-functional projects for key initiatives, and work closely with Research, Products, Integrated Marketing, Channel/Local Marketing to ensure execution in market
- Responsible for creation of marketing assets, execution of marketing program & promotional activity.
- Creative thinker that can independently generate and execute on innovative branding ideas.
- Work closely with internal teams to develop branding activities for lead generation.
Job Specification
Experience
- Relevant qualifications combined with 4-8 years' marketing & brand management experience within a B2B IT/Software Solution company.
- Detail oriented creative problem solver with passion for branding, marketing communications and advertising
- Attitude is the number one attribute – a dynamic marketer who is looking to create excellent material and make a real difference.
- Possess strong communication and interpersonal skills to build internal & external relationships.
- Positive mentality, self-motivated and hardworking individual who can integrate well with the culture.
- The ideal candidate will have previous experience in solutions and software marketing, an in-depth knowledge of the current industry/market requirements and future trends.
- Strong track record in all aspects of product scoping, designing and launching software products.
- Experience with Data Integrations/Warehousing industry will be an advantage